Hailley Griffis is someone I have followed on Twitter for a while now. I always look forward to checking in with her via e mail or by tweet and just saying hi. She is so kind and someone who I genuinely enjoy connecting with. Hailley is a communications consultant who focuses on helping startups tell their stories through the media. Originally from Canada and currently living in San Francisco, she travels the world at every opportunity and spends all of her free time doing Jiu Jitsu.
Make sure and check out her website, here!
How did you get your start?
I started freelancing after a marketing professional contacted me on Twitter and asked if I could spend a few hours helping him with public relations (PR). From there, I kept working with him and used mostly word-of-mouth to build up a repertoire of clients in social media and PR.
How did you get the background and skills necessary to run this type of business?
I started using Twitter and Facebook for business in 2009 when I realized that it was an outstanding way to connect with people online. I started offering to manage social media for my workplace and organizations I was volunteering with.
I made a lot of mistakes but eventually I got good at it. I was hired to do PR for a local startup and used social media to help achieve greater communications goals. I’ve always read the latest social media marketing tips, and I graduated from University having studied Communications.
How do you define success as a business owner?
I feel successful when I’ve helped someone achieve something they wouldn’t have otherwise been able to do. I supposed that makes the definition of success seeing success in others.
If you were to design the perfect team of 4 people to help you run this company, what characteristics would those four people have?
I’ve only ever worked with one other person, my sister. She was amazing at keeping on task and paying close attention to detail. If I could have three of her and one graphic designer – that would be perfect!
Whom do you seek advice from for your business?
I read a lot of blogs and watch a lot of videos. My favorite is Marie Forleo – her videos are definitely worth checking out!