Lee Anne Benjamin is a wife, mom, blogger, social media and online marketing consultant. Aside from ALL of this, Lee Anne Benjamin is the co-founder of Austin Passbook. If you want a leading lady to look up to, Lee Anne is your gal! Like myself, Lee Anne has not “niched” herself, which I appreciate! From style, to mom life, to her thoughts on blogging & social media on Lee Anne’s blog you will find it all. You can take a look at her blog here.
How did you get your start?
I started blogging back in 2010 when I was working in Retail Management. I graduated with a degree in Apparel Merchandising so it was either Retail Management or Corporate Retail out of college. I felt so uninspired on a daily basis and knew that my career wasn’t going in the direction I wanted it to, but I felt stuck. I wasn’t in the financial situation to just leave my job and chase a passion project, but I knew I needed to get something going on the side to feed my creative hunger. I started a shopping blog featuring item’s that I thought were trending and fun. I worked on this for awhile and got sucked in right away. I taught myself how to build a website, how to use social media to drive traffic to the site, and how to monetize the site. I remember how excited I was when I would get home from work and was able to pop open my computer and work on my blog. From 2010-2015 I dove into the world of blogs and freelance social media work. I have worked with many clients and companies creating social content, working on social campaigns & engagement, and building online marketing plans. Currently I work as a consultant for an affiliate marketing company out of Los Angeles, run my blog- Life In ATX, and work on a business my husband and I got into here in Austin- The Austin Passbook.
How did you get the background and skills necessary to run this type of business?
By teaching myself! I spent a ton of time on my computer and googling! You can teach yourself anything, you just have to have the motivation. My recent obsession is Instagram. I’ve spent so much time researching the platform, because it really intrigues me. I’ve doubled my followers in 6 months and am currently at over 30k!
How do you define success as a business owner?
Success looks different to everyone. For me it’s not about monetary success as much as it is about freedom. Having the freedom to work from wherever you want and build my career on my own terms is what makes me feel successful.
If you were to design the perfect team of 4 people to help you run this company, what characteristics would those four people have?
Well that would depend on what job I’m hiring them for, but I’ve currently been hiring people for my consulting position and there are some characteristics that make a strong candidate. The biggest one to me would be self-motivation. I actually like to know if the person I’m hiring has a side-hussle. Do they have a blog? Do they run a small business on the side? Are they a coach? Do they have a popular Instagram account? People who are motivated without needing someone to motivate them are people that I want to work with.
Whom do you seek advice from for your business?
I would like to say I ask for advice, but I’m sort of bad at this. I really need to reach out to more people, set up more coffee meetings, and find a mentor. I know how important this all is, but I just get so busy, ha! My husband and I actually bounce a lot of ideas off of each other. We both have the same mindset when it comes to business and there are many chats over dinner about the topic. Although we try not to always talk about business, because that can happen if you don’t pay attention to it! There has to be non-business hours that you set for yourself when you work from home and create your own schedule. This is so important!