I don’t even know if there are enough nice things to say about my sweet friend Trey. I guess I will just say this…. Hands down, Trey has to be one of the nicest guys on the planet. When I talk to Trey, it feels like I have known him for years and I am talking to a best friend. Trey is the founder & CEO of Optimum Media Group, communications director at The BZbox (which is a Shark Tank Product) & ZipTanks, and Ambassador for Born This Way Foundation By Lady Gaga. Trey is always able to provide smiles and positive vibes whenever he talks to you. If you haven’t connect with Trey on Twitter yet, do so now, right here.
How did you get your start?
I got started by taking control of my life. If you want to lead a successful life, it all starts with taking control. At 15, I realized the source of my unhappiness. It was because I was working jobs that felt like chores where I had no freedom or control. If I had stayed at those jobs, I would have never been able to come where I am today. If you do not have the freedom or control to make your own choices in life, it will be very hard to find success.
How did you get the background and skills necessary to run this type of business?
The skills that I have today are all thanks to self-education. Self-education is the best kind of education out there.
How do you define success as a business owner?
Everyone wants to achieve success, but what does it really mean to be successful? Everybody has their own definition of what success means to them. Regardless of what success is to you, there are a set of actions and results that must take place in order to attain it. Success is measured differently by each individual, but all successes require some sort of action to get there.
Success is running a profitable firm that conducts business with honesty and integrity, makes meaningful contributions to the communities it serves and nurtures high-quality, balanced lives for all employees. As business owners, we must think outside of our own doors. We must think about the potential impacts that we have on those around us, as well as future generations.
If you were to design the perfect team of 4 people to help you run this company, what characteristics would those four people have?
Action-oriented – I want employees who take action and take chances. While chances may lead to failure, they will more often lead to success and mold confidence while generating new ideas. Stagnant employees won’t make your company money; action-oriented employees will.
Ambitious – Employees can only help your company if they want to help themselves have a better career. Ambition is what makes a company innovative, it’s what spawns creative ideas and what generates candor and openness amongst employees.
Successful – One of the most effective ways to predict future success in a candidate is their past success at other firms. Have they remained at companies for a prolonged period? Have they met company goals? What achievements have these individuals accomplished? If one looks closely, a lot can be deciphered from a resume.
Honest – An employee can have all the talent in the world, but without integrity and authenticity, nothing great will be accomplished. If nothing else, you want honest, forthright employees at your organization, otherwise your company will turn off clients and, ultimately won’t survive.
Hard working – Nothing great is accomplished easily. Nothing great is accomplished via hiring 9 – 5 employees. Rather, the foundation of an effective organization lies in its ability to recruit results oriented, hard working employees who execute.
Whom do you seek advice from for your business?
Marcus Lemonis — I love to go through old episodes of his show called The Profit. He’s just an intelligent, inspiring, and hard working entrepreneur. He is the true definition of dedication and success. He provides viewers of The Profit real business transactions. I appreciate him and all he does.