CES is an exciting time of the year for the tech world, with companies large and small attending to showcase their latest and greatest innovations.
If you’re new to CES, you’ll want to focus on making it a valuable experience for your company or for yourself. To set yourself up for success, here are some things to keep in mind.
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1. Plan & Execute
Do your homework and make a plan — having a detailed action plan will work to your advantage. Know ahead of time where you’re going, who you’re going to meet, and how you’re going to make the most of your time.
2. Know Your Story
A well-crafted story is absolutely essential to a successful CES. Yes, cutting-edge innovations and groundbreaking technologies are worthy of celebration — but the truth is, nobody will really care how awesome your product is if you can’t communicate it successfully.
3. Stay Healthy
The simple fact is that you need to feel and look your best to put your best foot forward as the face of your company. You’ll likely be very busy with a packed schedule, so be sure to stay hydrated and carry a few snacks with you so you don’t pass out from low blood sugar.
In addition to being busy, you’ll also be meeting — and shaking hands with — a lot of people. Bring a travel-sized hand sanitizer, take lots of Emergen-C and wash your hands often. The last thing you need is to get sick while juggling important meetings and business opportunities.