I met Korey Howell at a conference here in Austin a few months back. We immediately connected over our matching pink purses and became besites 😉 . Korey is an amazing photographer and a very savvy business woman; she is someone I look up to and aspire to be like. Korey owns a mobile headshot studio truck that drives around and takes pictures of their customers; they also have a studio location.
Connect with her company on Twitter here, Headshots Y’all.
How did you get your start?
I never meant to be a photographer. It just happened because I’m a “know-it-all!” My part-time job during my last year in college was as a makeup artist at a glamour portrait studio in a mall. I didn’t think the photographers were doing a good enough job with the clients who I had just done makeup on so I asked if I could shoot my own photos. Turns out I was pretty good at it and the clients loved it and bought much larger packages. The owners noticed the spike in sales from my location and they asked me to become the corporate trainer for 20 locations.
How did you get the background and skills necessary to run this type of business?
On the job training. My degree is in Speech Communication and I had never taken a photography class but I did it anyway. I just do what I do best and hire great people to do the rest.
How do you define success as a business owner?
I count profit as success. Not sales, but profit. It doesn’t matter if your sales are in the 6 figures if you spend 7 figures to do it. The next indicator for me is growth. So long as my profit increases each year, I consider the business a success.
If you were to design the perfect team of 4 people to help you run this company, what characteristics would those four people have?
Right now it takes a team of 8 to run this business! What we all have in common is a drive to offer the best to our clients, a desire to learn and do our best, a great sense of humor, compassion, and passion.
Whom do you seek advice from for your business?
I gather information constantly from many sources: colleagues, business professionals, coaches, my step dad and from the Internet. However I find that listening to my gut is always the best advice.