If you are interested in Social Media, Branding, Marketing, Business, Relationship Building and a fan of occasional random jokes, then KP is the guy for you!
I have known KP for several years now and can honestly say he is a real example of a friend. He has been there for me in great times and in hard times, he loves to just send random text messages that brighten my day and make me smile from ear to ear. I am SO looking forward to the day that KP comes to Austin and I can spend several in-person hours with him. If you are not one of the 263K plus people following KP on twitter, go ahead and click the ‘follow’ button now! You won’t regret it! You can also ‘like’ his Facebook Page here!
How did you get your start?
I got involved with social media marketing back when most people did not know what social media was. It has been over 10 years now. I was playing basketball, which was only a one hour a day job, and dabbling in some businesses. As a small business owner, I was always searching for inexpensive ways to market my businesses. As time went on, I became more known for the ways in which I was marketing my businesses than for the businesses themselves. Because of this, I transitioned into marketing consulting. I saw an opportunity with social media, which at that time was really just Ecademy (who remembers that?), Linkedin (in it’s infancy), and some blogging. I thought social media would grow in popularity and become a vital part of most businesses marketing efforts. As that prediction came to fruition, I transitioned into social media marketing full-time, and that has been my main focus for the past 8 years.
How do you define success as a business owner?
Good question. Success can be ambiguous. We all have our different definition of success, and actually, most people don’t know what success looks like or what it means to them, yet they blindly chase it. Success has taken on different meanings for me. Success in my business certainly evolves a healthy business that is consistently hitting its goals and benchmarks. Though, on a personal level, success as a business owner for me is when my profession, a business owner, is providing what I seek from it. For me, certainly there is the financial component (we all need money to buy food and shelter), but more so for me it is being at peace and being content. When I feel those two things, I know my business is succeeding. When I don’t feel content, when I don’t feel at peace, I know there is something keeping my business from being successful.
Whom do you seek advice from for your business?
While I recommend having a mentor, I don’t actually have one myself. In my younger days, I did have mentors and business coaches. These days, I have a network of friends, friends that specialize in particular parts of business, that I reach out to for advice. For example: an accountant when looking for financial advice. I find reaching out to specialists works well for me. Though, the people I actually seek advice from the most aren’t business experts, but instead they are the 2 or 3 closest friends I have, friends that might not know business as well as most people reading this, but they know me and can help me process emotions and feelings and ideas and pick the paths that are best for me.
If you were to design the perfect team of 4 people to help you run this company, what characteristics would those four people have?
For my social media marketing company, I won’t have people helping run it. I’ve traveled the road of being a large company, and I enjoy the flexibility and lifestyle of keeping it small and being the lone wolf running it. But, in my other businesses interests, there are a few characteristics I look for. I don’t separate business and personal. I don’t believe in that divide, at least not for myself. So, many of the characteristics I look for are the same I look for in friendship: Good Open Communicators; Loyalty; Integrity. Though, the biggest characteristic I look for is effort. Someone who will work hard and who will do what they say they are going to do. I can run a company with someone who is not the most talented, with someone who lacks in certain areas, but I can’t run a company with someone who is lazy and does not give max effort.